P&G wins New York Design Award for best branded experience

Luxury skin care brand SK-II strategically opened a Pop Up Studio on each coast (NY & SF) specifically designed to bring an enhanced brand experience to new beauty enthusiasts.  Rather than sell product, the Pop Up Studios were designed to educate consumers on the brand story, and launch a new breakthrough digital skin analysis tool that measures your skin’s score across the five dimensions of ageless skin, enabling a customized skin care ritual.

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