3 Mistakes to Avoid in Planning a Promotional Event
Planning a promotional event can be an exciting time, but there are a number of factors you have to consider. It is all in the details when it comes to these events. Avoid these mistakes when you are planning your experiential marketing experience.
Give yourself Time
Creating an effective campaign takes time. If you don’t give yourself enough time to prepare, things will likely not run as smoothly as you would like it to. You should give yourself time to invest in supplies, finding and training the staff, and promoting your event.
Properly Train your Staff
Finding the right people for your staff can often times be a difficult challenge. You want people who know what you are promoting inside and out. Your staff should consist of people who know what is required of them to do and you should let them know what your goals are for the event. You sometimes see poorly trained staff at marketing campaigns because you did not have enough time to go over what you would like to accomplish so make sure you give yourself enough time to properly train your staff.
It is important to set goals for your event. Make sure your goal is measurable and specific. Include numbers, but don’t limit yourself to specific sales numbers. A goal can also be something like consumers participating in the activation and having a great time.
Radar360 provides promotional event staffing in New York City to help your brand connect and engage with your consumers in a meaningful way. Whether it’s handing out premiums in Times Square or capturing data from spring breakers on the beach – we’ve got you covered. Radar360 is the premier agency for clients looking to staff their pop-ups around the country and the world. Give us a call if you want to plan a promotional event!